In 3MR:
"Indeed, for all its fanfare, the 30-employee publication generated only about $1 million in advertising last year, according to Jupiter. 'We're not close to covering our costs,' admits Slate Publisher Rogers Weed. The annual bill for Slate tops $5 million, estimates David Card, analyst with IDC/Link Research in New York."
Just to show they're serious about selling subscriptions,
there are even offers for free gifts at MSN.com if you subscribe to Slate:
a Slate umbrella or Microsoft Encarta Virtual Globe 98. No word on offers
for framed copies of visiting records to the White House with Lewinsky's
signature.