December 18, 1997

In 3MR:

Desperate Slate Thinks Subscriptions are the Answer

Like a child that never learns, Slate is bringing back the notion that readers should subscribe to their e-zine. Though publisher Rogers Weed swore on a stack of bibles that they would start charging in January 1997, it never happened. Now Weed contends that with 140,000 readers, charging is feasible. Maybe this is an indirect way for Microsoft to pay its mounting legal bills. More likely, it's a desperation move for an online magazine that thinks "in the black" is getting a more ethnically diverse readership.