January 8, 1998

In 3MR:

The Rise and Fall of Snap!

The happy times after the Washington Post review were short-lived as news came in that Snap! traffic has been so bad they've had to extend their original 3-month advertisers' displays an extra two months to deliver the contracted number of impressions, or eyeballs. Basically, its taking them 5 months to hit 3-month numbers. Plus, Robin Wolaner, a new VP at CNET, told the staff that she's the first adult at CNET (unintentionally making Richard Hart feel like a kid again). She told the staff that Snap! has five months to get profitable or get axed.

May we suggest a Ground Hog Day party? If Halsey Minor sees his shadow, there'll be six more months of Snap! An executive dunking booth could help raise needed funds, too.