In 3MR:
The Missing Ingredient in the Portal Wars: Caffeine
While most people know about CNET's Snap! making a deal with NBC, a much
less heralded deal was made between CNET and Peet's Coffee. CNET had registered
the domain name coffee.com a while back, but no one knew why. While the
company had been supplying employees with Starbucks coffee, one day the
switch was made to Peet's. It ends up that CNET traded the domain name
to Peet's for an undisclosed amount of free coffee supplies for employees.
And who says CNET doesn't care about the welfare of its workers, the happy
little buzzing bees? Now they can stay up even later working on projects...