January 8, 1998

In ZDNN:

Wired retrenches, returns to its roots

Wired Magazine, the voice of the digital, is growing up by returning to its roots in the medium that depends on trees. At its fifth birthday party in San Francisco Tuesday, the print magazine was feted while its various online offshoots were all but ignored.

Carefully sidestepping the less-rosy picture for Wired Ventures' premier online properties, Hotwired and Wired News, Rossetto suggested too much attention has been paid to the inability of the company to use the magazine for launching other businesses.