In 3MR:
HotWired Seeing Paltry Portion of Web Traffic
Internet World reported this week that Wired Digital -- which includes
HotBot, HotWired, Wired News and other assorted sites -- had 5.9 million
unique visitors in April. The search engine HotBot had 5.2 million alone,
leaving a tiny 700K visitors among the rest of the sites. This doesn't
bode well for HotWired, which has "become primarily a 'how-to' center for
Web developers," according to the article. With HotBot getting the lion's
share of traffic (and advertiser attention), that could leave other Wired
Digital properties in also-ran status.